When we landed Dr. Dave Montgomery, we knew he would be a great guest.  He has his own podcast, like ours, but with a studio, a band, and really well-educated guests.  Other than our brilliant guests, I guess we do not have that much in common.  Tom does the show in a converted closet in his basement.  While that is sad, Dr. Dave brought passion and energy, and we had a brilliant discussion about the need to reach people with proper messaging about health.

Summary

Dr. Dave Montgomery, a cardiologist, shares his journey and passion for educating people about heart health. He emphasizes the importance of getting the message out to people where they are and not talking down to them. Dr. Montgomery started in print media, then moved to radio and TV, using these platforms to spread awareness about heart disease and prevention. He believes that there is no limit to human attainment and that everyone has the potential to live a healthy life. Dr. Montgomery also discusses the need for partnership and collaboration in spreading the message of health. The conversation revolves around the importance of preventive healthcare and the need for better messaging and education. The hosts discuss the challenges of getting people excited about health and the misconceptions surrounding certain health markers. They also touch on the role of marketing and PR in healthcare and the need for trust and transparency. The conversation highlights the need for early screenings and regular check-ups, especially for those with a family history of health issues. The clinic mentioned in the conversation follows a preventive model and sees patients twice a year, with more frequent visits for specific conditions. In this conversation, the hosts discuss the importance of personalized healthcare and the limitations of a one-size-fits-all approach. They emphasize the need for individuals to seek medical advice from professionals and undergo personalized testing to understand their unique health needs. The conversation also touches on the role of AI in healthcare and the potential for AI to improve diagnostic accuracy and empathy. The hosts highlight the importance of collaboration and sharing of medical knowledge to provide better care for patients. They also discuss the impact of marketing in healthcare and the need to effectively communicate health information to the public.

Keywords

cardiology, heart health, education, media, prevention, partnership, preventive healthcare, messaging, education, challenges, misconceptions, marketing, PR, trust, transparency, early screenings, regular check-ups, family history, preventive model, personalized healthcare, one-size-fits-all, medical advice, personalized testing, AI in healthcare, diagnostic accuracy, empathy, collaboration, medical knowledge, marketing in healthcare, health communication

Takeaways

• Spreading awareness about heart health is crucial in preventing heart disease, the leading cause of death.
• Using various media platforms, such as print, radio, and TV, can help reach a wider audience and educate them about health.
• It is important to meet people where they are and communicate health information in a way that resonates with them.
• Collaboration and partnership are key in spreading the message of health and making a greater impact.
• There is no limit to human attainment, and everyone has the potential to live a healthy life. Preventive healthcare is crucial for maintaining overall health and preventing serious conditions.
• Effective messaging and education are needed to get people excited about their health and to dispel misconceptions.
• Marketing and PR play a role in promoting healthcare and building trust with patients.
• Regular screenings and check-ups are important, especially for those with a family history of health issues.
• A preventive healthcare model can help identify and address health concerns before they become serious. Personalized healthcare is crucial as one-size-fits-all approaches may not be effective for everyone.
• Seeking medical advice from professionals and undergoing personalized testing can help individuals understand their unique health needs.
• AI has the potential to improve diagnostic accuracy and empathy in healthcare.
• Collaboration and sharing of medical knowledge are essential for providing better care for patients.
• Effective marketing and health communication are important for disseminating health information to the public.

Sound Bites

“I went to Steve Harvey. We did a show on heart disease. Okay, go figure. He was a cardiologist. We did a show on heart disease and a woman who didn’t know she had it. Obviously listening were very many women and one woman wrote in two weeks later and she said, thank you, Steve, for doing that show. I found out that I had a hundred percent blockage in my RCA.”
“I started the Health Mastery Cafe podcast. It was in a cafe, literally downtown Chicago. I was like, Oh, let’s not do it in like, you know, studio that’s boring. And this was back when it was just audio podcasts. I was doing it myself. I’m recording and I’m editing in logic express, which is, you know, the little, uh, yeah, I’m learning how to do all this stuff, you know, tee tee tee tee tee.”
“I’m a clown. I want to be on TV, you know, so but then the purpose was there. And, and man, if that doesn’t make your spine tingle, come see me. I got a I got the medicine for you, you know, like that. That’s what it’s about.”
“How do you get people excited about this stuff?”
“Trust is earned. And because we lost it a long time ago, there are whole groups of people who got demolished by healthcare and science and doctors and all that stuff in the past.”
“One of his test subjects goes, ‘Yeah.'”
“One size doesn’t fit all.”
“The only way that you know is experiential, right? So you gotta go see the guy to know.”
“You want to see what the state of your arteries are, the large ones.”

Chapters

00:00 Introduction and Fastest Record
03:01 The Importance of Education and Teaching
05:56 The Role of the Messenger in Health Education
09:18 The Need for Effective Health Communication
11:08 Selling Health and Taking Responsibility
13:35 Using Media to Reach People
20:30 The Challenge of Keeping Up with Research
25:59 The Role of Marketing and PR in Healthcare
29:13 The Need for Early Screenings and Regular Check-ups
36:49 The Benefits of a Preventive Healthcare Model
45:47 Introduction
47:38 The Role of AI in Improving Healthcare
50:46 The Impact of Marketing in Healthcare
57:57 Effective Health Communication

Podcast: Play in new window | Download